I was given the task of creating a foldable map that shows all 36 of the art pieces on The University of Michigan North Campus. Nobody knows that 36 sculptures on north campus even exist, so this was a way for us to bring awareness to their existence. The challenge however was that we could only use one color and one tone with white. It was required to fold up to 1/4 of its shape.
One of the greatest resources for folds that I have found on the internet is foldfactory.com or the foldfactory account on YouTube. I tried 30 different folds before I decided to use this one. The particular advantage in this fold was that a user could open each flap and read individually the new information that is revealed. In this way the user can be aware that they also need to look on the backside of the map for further information.
I used white and grey for my iconography seeing as dark green and its lighter tone were to be used for the the titles and roads. As I was exploring all of the art pieces in the beginning, I realized that to see all of them took about 3 hours of walking. I knew no viewer would want to do that in one round, so I made illustrations of each sculpture to let the viewer know what they were going to go and see - and decided if its worth the walk. Using white and grey also allowed for the users or their children to be able to color in every sculpture that they did see, so in the future they know which sculptures they have yet to see and color in.
The front was meant to be as dynamic as possible to get viewers excited about finding the sculptures. The compass and scale are given to make it easier for users to navigate the map. Each building's silhouette is draw and titled. The numbers next to each artwork correspond to the number on the back side of the page which users can use to get further information about the artwork. It is also a possible order that users can follow to see the artwork. I also decided to create a challenge for those that don't want to see all of the artwork. It challenges them to find some of the sculptures that I had trouble finding.
The back was created as a way to prevent too much information from filling the map. It was also intended as a poster for users to be able to hang up after finding all the sculptures. It also allows the viewer to have a better view of what the sculpture really looks like.